IFA 2024: TCL unveils NXTFRAME TV series in Europe through its innovative partnership with Bang & Olufsen
TCL, the world leader in display technology, proudly presents its first lifestyle TV series to the European market, the NXTFRAME TV. Following the successful launch of the series in China, NXTFRAME TV made its European debut at IFA 2024, offering an innovative combination of high technology and sophisticated aesthetics that meets the demands of the modern European consumer.
The NXTFRAME TV series is the result of TCL’s new strategic partnership with world-renowned audio company Bang & Olufsen (B&O) to create a television experience that goes beyond mere viewing, transforming the television into an elegant work of art, while at the same time offering unique moments of entertainment with excellent image and sound quality.
NXTFRAME TV: Art and technology in unique harmony
NXTFRAME TV is a product that combines the leading Quantum Dot (QLED) technology, for vivid and realistic colors, with a unique, thin design of only 2.8 cm thick. The integrated white or wooden magnetic frame gives a modern aesthetic, while the anti-reflective matte coating of the screen makes it look like a real painting on the wall. In addition, the dedicated art library and the ability to customize it through the AI Art function, allows the user to create personal artwork based on their preferences.
In the area of sound, TCL has incorporated cutting-edge technologies such as Dolby Atmos, DTS and DTS Virtual. The flagship NXTFRAME Pro model features a 3.1.2 wireless audio system, created in collaboration with Bang & Olufsen, offering excellent sound quality and customization via the BeoSonic platform.
Duncan McCue, Vice President of Brand Partnering & Licensing, Bang & Olufsen, said: “TCL’s global reach has been a key enabler for Bang & Olufsen. TCL’s commitment to improving sound quality aligns perfectly with B&O’s values.”
Stefan Streit, General Manager Global Marketing, TCL, added: “This is the first audio licensing deal for TCL’s TV division. At the same time, the partnership with B&O will extend to future products, such as the Mini LED TV X11 series, maintaining our commitment to offer products that combine top picture quality with an excellent audio experience.”
The NXTFRAME TV series is equipped with technologies that improve the viewing experience for fans of action movies and video games. It has a refresh rate of 120Hz / 144Hz VRR, Motion Rate 480 technology with MEMC for optimal motion clarity, and Game Accelerator 240 with Auto Game Mode and AMD FreeSync Premium for fast response in games.
It is available in four sizes: 55, 65, 75 and 85 inches, with all devices supporting Bluetooth connectivity, three HDMI inputs, and Wi-Fi 5 for easy internet connection. In addition, the TV works with Google TV, providing hands-free voice control, and is compatible with Apple AirPlay 2, Amazon Alexa, Google Assistant and Apple HomeKit.
TCL 50 Series: Smartphones with AI Capabilities and Vision Protection
TCL also presented the new TCL 50 Series smartphones, which incorporate advanced artificial intelligence capabilities, such as AI-based voice transcription, translation and text summarization. These functions offer smart solutions that improve people’s everyday lives and lives. At the same time, TCL focuses on eye protection with NXTVISION displays, which improve image quality while reducing eye strain.
With the new series of televisions and smart phones, TCL proves once again its commitment to offer innovative products that combine high technology with aesthetics and functionality, bringing the art of entertainment to every home and upgrading people’s daily lives.
TCL Inspire Greatness
As TCL continues to innovate in design and technology, its commitment to improving the viewing experience extends to sports, supporting national soccer teams and partnering with top athletes, elevating the viewing experience for sports fans across the globe. the world. Millions of viewers worldwide choose TCL, as its team continues to set new standards in the industry by combining advanced technology with design that focuses on user needs.
About TCL Electronics
TCL is a global technology leader in displays, televisions, home comfort equipment and mobile devices. Founded in 1981, it operates its factories and research and development centers around the world, offering products and services in more than 160 countries.
About TCL products in Greece
In Greece, TCL televisions, white goods, smartphones and tablets are distributed by Globalsat Group, through the network of electrical and electronic stores, as well as through the electronic stores it cooperates with, enabling Greek consumers to gain access to the largest part of the company’s product range. TCL products are available to professionals through the new Globalsat Group – B2B eshop platform, but also to the consumer public through eshop.globalsat.gr.
About Globalsat Group
Globalsat Group has been at the forefront of technology for over 20 years and is expanding its activities into the rapidly evolving green energy sector. The Group’s priority and driving force is to bring the benefits of technology and sustainable development to every business, to every organization, to society.
Globalsat is a leader in the distribution and management of technology products, telecommunications equipment and white goods, while providing integrated technology-based business solutions to enable its enterprise customers to take advantage of the opportunities arising in the context of digital transformation. The company has exclusive partnerships with leading companies in the global market, such as Samsung, Huawei, TCL and works closely with retailers, telecommunications providers and private and public sector companies in Greece, Romania and Cyprus.
At the same time, in the context of the green transition of businesses in Greece, Globalsat offers a full range of specialized solutions, that include EV charging solutions in collaboration with Blink, financing and installation of photovoltaic systems for self-consumption to corporate customers through Greenvolt Next, technology equipment for green energy solutions, as well as Corporate Sustainability Management solutions.
Globalsat has been included in the list of the 30 fastest growing companies for 2022, in the relevant evaluation by Fortune. Also, it has been certified as a GREAT PLACE TO WORK and is included in the list of leading companies distinguished for their work environment and culture.
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